Interactivity - More than just watching content
Interactivity is an extension of the basic ESG that provides special interactive content and services, allowing all kinds of exciting and revenue-generating end-user interactions.
Watching a TV program or a video clip live on your mobile phone is already a reality. Yet today’s users are increasingly looking for ways to interact with and personalize their mobile TV experience. So the next step is to give users the opportunity to play an active role during consumption. Perhaps more than any other feature, interactivity is what seals the bond between user and operator.
EXPWAY is therefore already looking beyond the multimedia search engine capabilities that are at the core of an ESG, envisioning a new content consumption experience where end-users are active and have fun interacting with their favorite programs.
Voting, betting, polling, quizzes, lotteries and content feeds are just a few of the interactive services that Operators can offer their end-users.
